Why Your Website Has Slipped to Page 10 on Google — and How Ongoing SEO Can Fix It? London Web Design Tips

Max Harrington
Oct 28, 2025
3 min read

If you’ve searched your business on Google lately and found yourself buried on page five, you’re not alone. At MX Web Design, we often hear from business owners across London and the UK wondering why their rankings have dropped when nothing’s changed on their website.

The truth is — that’s exactly the problem. Nothing’s changed.

The Hidden Cost of “One-Off SEO”

Many small businesses make the mistake of paying for SEO once, expecting permanent results. They invest in an initial setup, see some movement, and then forget about it.

Fast forward a few years, and their competitors — the ones who’ve been steadily working with Wix Studio SEO experts in London or maintaining their WordPress SEO each month — are the ones dominating page one.

Google’s algorithms evolve constantly. Without ongoing optimisation, your site becomes outdated, irrelevant, and gradually fades from search results. In the world of SEO, standing still is effectively moving backwards.

Why Ongoing SEO is the Key to Staying on Page One

Search Engine Optimisation isn’t a single job; it’s an ongoing process of refinement, improvement, and monitoring.

Here’s what continuous SEO looks like when managed by MX Web Design, your Wix Studio SEO experts in the UK:

Fresh, Relevant Content: Regular updates tell Google that your business is active and trustworthy. Blog posts, portfolio updates, and local news all signal relevance.
Technical Health Checks: Speed, mobile responsiveness, structured data, and security all influence ranking. These areas need regular fine-tuning.
Local SEO for London Businesses: If you’re competing locally, location-specific optimisation keeps you visible for searches like “web design experts London” or “construction company Essex.”
High-Quality Backlinks: Consistent link building from trusted websites builds your site’s authority.
Competitor Tracking: We monitor what others are doing — and make sure your website does it better.

Think of it like regular maintenance on a high-performance car. Without ongoing attention, things stop running smoothly — and before long, you’re overtaken.

Eye-level view of a modern office workspace with a laptop displaying a website

Wix Studio & WordPress — Both Require Ongoing SEO

Whether you’ve built your site in Wix Studio or WordPress, both platforms need consistent optimisation to perform at their best.

Wix Studio offers powerful built-in SEO tools, but they need regular use — new content, metadata updates, and page structure tweaks to keep things fresh.

WordPress gives greater control, but that means updates, plugin management, and SEO configurations (like Yoast or Rank Math) need careful, continuous monitoring.

At MX Web Design, we manage both platforms for clients across London and the UK, ensuring each site remains technically sound, fully optimised, and ahead of local competitors.

“But I Don’t Want to Spend More on SEO…”

We hear that often. The issue is — not spending on SEO is what’s costing you business.

Your competitors are investing in SEO every month, which means they’re building more authority, publishing new content, and securing better rankings while your site quietly slips away.

Remember the old joke?Where would you hide a dead body? Page five of Google — because nobody’s looking there.

If you’re relying on outdated SEO or a website that hasn’t been touched in years, you’re effectively invisible to new customers.

Get a Free SEO Audit with MX Web Design

At MX Web Design, we specialise in Wix Studio SEO and WordPress SEO for businesses across London and the UK.

Our tailored SEO audits identify exactly what’s holding your site back, from technical issues to missing keywords and outdated content. From there, we create a structured monthly plan designed to rebuild authority, increase visibility, and generate real enquiries.

Don’t let your competitors outwork and outrank you. With a consistent strategy and expert management, your website can climb back to the top of Google — and stay there.

Click below to request your free SEO audit and see what’s really going on behind the scenes.