The Client

Sole Flooring London is a premium flooring specialist delivering bespoke hardwood flooring for residential and commercial spaces. Their focus is on craftsmanship, durability, and refined design, creating floors that elevate the overall look and feel of a property.

The Challenge

Sole Flooring London needed a website that could clearly showcase the quality of their work, communicate their bespoke services, appeal to high-end clients, improve site performance, and increase visibility for competitive London-based flooring searches.

Our Solution

MX Web Design designed and developed a fully bespoke website on Wix Studio, built around performance, clarity, and conversion.

Custom Design

A clean, modern design that highlights the natural detail of hardwood flooring, using strong visuals and a minimal layout to keep attention on the product.

Service-Led Structure

Clear, structured sections covering materials, finishes, bespoke options, and installation, making it easy for users to understand the offering and take the next step.

Performance Optimisation

A full rebuild focused on speed and efficiency, significantly improving load times and overall user experience.

Responsive Design

Optimised across desktop, tablet, and mobile for a consistent experience across all devices.

SEO & GEO Optimisation

Targeted on-page SEO combined with location-based optimisation to improve visibility across London for high-intent flooring searches.

The Results

580% increase in website traffic following launch
300% increase in sales driven by improved user experience and clearer conversion paths
Core Web Vitals improved from 55 to 98
Faster load times leading to lower bounce rates and stronger engagement

The result is a high-performing, visually refined website that reflects the quality of Sole Flooring London’s work while actively driving enquiries and revenue.

Contact
MX Web Design
Email: hello@mxwebdesign.com
Phone: 0333 533 3636
Ebor St, London E1 6AW